Friday 13th October, 6pm – Midnight: Rosie Gibbens, The New Me
Daata invites you to a Frieze Week party to celebrate the UK Premiere of Rosie Gibbens’s The New Me at Shoreditch Arts Club.
The New Me by Rosie Gibbens centres around an absurd, dystopian retro-futurist vision of consumerism, in which a corporation called Ilium manufactures and markets pointless products to bored consumers. The New Me consists of three video works, each a surreal advertisement for an Ilium product. Among them are a contraption for ‘increasing intimacy’ while brushing one’s teeth, an exercise machine that strokes the user’s face to evoke cat-like reactions, and a stylish outfit composed of sponges that facilitates housecleaning with the wearer’s full body. Ultimately, these products operate as self-parody as they fail in their promise to increase efficiency and enable multi-tasking.
The event will open with an in-conversation between Rosie and curator and collector, Marcelle Joseph and introduced by David Gryn, Director of Daata.
Rosie Gibbens graduated with an MA in Contemporary Art Practice at the Royal College of Art (2018) and a BA in Performance Design and Practice at Central Saint Martins (2015). Recent solo exhibitions include ’The New Me’ (2022), EXPO Chicago; ’Soft Girls’ (2021), Zabludowicz Collection, London. Selected group exhibitions include: 'Are you working now’ (2023), National Taiwan Museum of Fine Arts; ‘Body Poetics’ (2023), Giant, Bournemouth; ’Tangle Teaser’ (2023), Sarabande Foundation, London; 'Girl Meets Girl' (2022), Vestfossen Kunstlaboratorium, Norway; ‘Ex-is’ (2021), National Museum of Modern and Contemporary Art, Seoul; 'The Artist Is Online’ (2021), König Galerie, Berlin; 'Balls' (2021), Oof Gallery, London; ‘Ridiculous’ (2020), Elephant West, London (2020); New Contemporaries (2019), South London Gallery.
Marcelle Joseph is an independent curator and collector based in the United Kingdom. Joseph holds an MA in Art History from Birkbeck, University of London with a specialization in feminist art practice. Her curatorial work focuses on gender and the performative construction of identity with an emphasis on material-led artistic practices. She has produced over 45 exhibitions in the UK and Europe, featuring the work of over 300 artists. As a collector, her focus is on artworks by female-identifying artists, which she collects as part of the collecting partnership, GIRLPOWER Collection, as well as more generally for the Marcelle Joseph Collection. In 2022, her collection was on public display for the first time in the UK in a travelling exhibition which she co-curated.
Members have access to all events in our programme.