Thursday 16th October, 6 – 8pm: Immersive Futures Panel – From Spectator to Superfan

How do you turn spectators into superfans? How do you build communities that don’t just watch, but belong?

Immersive Futures returns to Shoreditch Arts Club, after their debut panel back in 2023. For this iteration, The Department will be joined by senior leaders from Warner Music, Channel 4 and Baller League to explore how the next generation of entertainment is being built, not just for audiences to spectate, but to participate in.
Hosted by The Department, this conversation will offer fresh insights for brand directors, event leaders, and marketing innovators looking to elevate how they connect with audiences, create fandoms and invest in experience-focused strategies for the decade ahead.

Panellists include Hayley Kennedy PhD.,Director, International Ticketing & Experiential Marketing at Warner Music Group; Landy Slattery Creative Innovation Director at Channel 4; and Harry Hesp, Marketing Director at Baller League. Chaired by The Department CEO Hamish A Jenkinson.